The landlord representation services provided by Highland Partners are highly specialized and focus primarily on aggressive, effective marketing strategies that are specifically designed to meet our client’s individual needs and objectives.  The primary goal is to determine the highest and best use of our client’s property, in turn leading to stabilizing and maximizing the value of the property and increasing tenant’s sales volumes. This goal is achieved through strategic planning, comparative market research and analysis, economic modeling and due diligence.

Highland Partners typical marketing strategies include the following:

  1. Provide a survey of market rents to determine Fair Market Value for the subject property.
  2. Conduct market analysis of property’s trade area:
    • Identify existing retailers
    • Identify retailers with upcoming relocation opportunities
    • Research underserved uses in the marketplace
    • Complete a void analysis
    • Perform a competitive analysis of inventory within the current trade area
  3. Target Tenant List:
    • Create an extensive target list of the top retail tenants that would be the right fit for the subject property, based upon the findings of the market analysis, optimal merchandising mix and ownerships objectives.
    • Creation of marketing brochures to include photographs, maps, demographics, traffic counts, aerials and site plans.  These tools are designed to effectively market the property to attract the highest and best use.
    • Includes on-site signage, advertisements, digital and web based marketing, promotion at ICSC conferences and exposure to over 850 brokers who specialize in retail tenant representation in the Southern California market.
  4. Marketing Tools:
    • Creation of marketing brochures to include photographs, maps, demographics, traffic counts, aerials and site plans. These tools are designed to effectively market the property to attract the highest and best use.
  5.  External Marketing:
    • At Highland Partners, we are constantly evaluating market conditions, assessing trends and performing competitive analysis to position each property for optimum tenancy. With our market expertise, extensive relationships and creativity, our clients are ensured the highest level of success.